People say I’m inspired, experienced, and results focused. It makes me blush, but if you see my work and meet me, you’ll probably agree.

With start-ups, I’m often a CEO’s best confidant for a successful launch. For mid-sized companies, I’m the go-to person who builds teams and develops integrated marketing campaigns and lead generation programs that will even impress sales!

I have a deep understanding of marketing security technology, fraud prevention and SaaS solutions. I have established global marketing programs and consistently increased awareness, leads and revenues for companies. I’ve done multiple company and product launches, branding, PR, event, social media and lead generation activities (direct and channel).

Feel free to peruse my portfolio in technology, clean tech, and great causes, and if my experience matches your needs and you want to see your business grow, I’d be happy to share more about these and other experiences.

The Challenge
Increase awareness and leads in the developer and IT management communities, worldwide.

What Was Done
My team and I developed a strategy, tactical plan, media plan, three ads, four banner ads and two direct mail pieces. We measured the success of each activity and made continual refinements for each successive marketing piece.

The Impact
The campaign increased awareness by 15 percentage points and lead flow by 1,000% in one year.  

The Happy Client
RSA Security, Inc. 

The Experience
"Lynn is a dynamo and a breath of fresh air. She swept in here and immediately took on some of our toughest projects and got them done and done right."
  - Scott Schnell, Sr. Vice President of Sales, Marketing and Professional Services, RSA Security, Inc. 

The Challenge
Developing a website that takes a fresh approach to a complicated subject - while increasing customer engagement and leads. 

What Was Done
My team and I steered away from the typical data - heavy, technical presentation to an elegant and engaging website that emphasized the Climate Earth's carbon accounting. We identified activities, offers and calls to action that would engage and move people through the sales cycle. Then we built a simple, elegant and engaging site for their launch, along with a recyclable roll-up trade show banner and matching bookmark. Now they had the tools to really make an impact in the marketplace! 

The Impact
We made it easier for Climate Earth's team to engage customers. 

The Happy Client
Climate Earth

The Experience
"We are getting terrific feedback on the web site. It is professional, powerful and beautiful all at once. Most important to me, the messaging is very clean and so well aligned with the visual images."
  - Chris Erickson, President & CEO 

The Challenge
Establish international marketing programs and grow the business worldwide. 

What Was Done
Developed and rolled out worldwide marketing programs for ThreatMetrix’ Cybercrime Defender Platform targeting enterprise, e-commerce, financial services and payment providers. Activities included marketing strategy development and tactical implementation with cross-functional teams, worldwide. Deliverables included: messaging documents, strategic marketing plans, collateral, emails, ads, websites, PR, events, social media content, sales enablement tools..

The Impact
Increased leads, database size, and awareness in key vertical markets and geographies. Increased new business opportunities which helped grow the business by over 3x.

The Happy Client
ThreatMetrix

The Challenge
To promote a computer security email encryption solution and increase leads in a crowded marketplace. 

What Was Done
I developed a strategy and an integrated direct mail campaign. The superhero-themed, two-page direct mail piece promoted a gift certificate for a hero sandwich and was followed by a postcard and thank you note.

The Impact
Doesn't everyone want to be a superhero and get a sandwich to boot? The attention-getting, informative campaign generated lots of leads.

The Happy Client
ZixCorp

The Experience
"You are a powerful extension of our marketing team and you truly care about our success."
  - Amy Liakos, Marketing Manager, ZixCorp 

The Challenge
Launch a small start up at the world's largest security event.

What Was Done
Preparation of marketing materials and managing the logistics around a successful appearance at the RSA Conference in San Francisco, April 2015. 

The Impact
This was an outstanding launch for a small startup company. We increased leads, awareness and sales meetings and were one of the Top 10 finalists for the Sandbox Innovation Award! 

The Happy Client
Fortscale

The Experience
They were so impressed with my work, they brought me aboard full time!

The Challenge
Increase qualified leads in an overcrowded vertical market. 

What Was Done
Developed a strategy, sales flow process, list segmentation, direct mail pieces, gift cards, thank you cards and giveaway items.

The Impact
The sales people were overjoyed at being able to get appointments and do business with their targeted companies. 

The Happy Client
ZixCorp, Inc. 

The Experience
"You are a powerful extension of our marketing team and you truly care about our success."
  - Amy Liakos, Marcom Manager, ZixCorp, Inc. 

The Challenge
Develop an identity and website that communicates the value proposition that people can offset their environmental impact as consumers. 

What Was Done
My team and I did research on consumer purchasing behavior across the United States, using both "green minded" and "not green minded" audiences. We used the results to carefully craft a clear, primary benefit and proof points that were then used as the inspiration for the identity system and front end of their consumer facing website.

The Impact
The Cooler site was designed to educate about the impact of the things people buy, while also encouraging them to shop online through the site. Their purchases were then made carbon neutral using the highest quality offsets, advised by NRDC, Environmental Defense, National Wildlife Federation and the Gold Standard.  

The Happy Client
Cooler, Inc. 

The Challenge
Recruit five highly qualified, tier one channel partners.

What Was Done
I developed a strategy, media plan, one print ad and two banner ads.

The Impact
This campaign was so successful, it was stopped after RSA Security had exceed their goal in one quarter of the time expected. 

The Happy Client
RSA Security, Inc.

The Experience
"She swept in here and immediately took on some of our toughest projects and got them done and done right."
  - Scott Schnell, Sr. Vice President of Sales, Marketing and Professional Services, RSA Security, Inc. 

The Challenge
Launch Green Key Real Estate as a national brand by reinvigorating an existing, local brand with a fresh new look, tagline, website and signage that instills trust and a green message. 

What Was Done
My team and I set out to create a design for Green Key Real Estate that could convey strength and trust. Their customers needed to see that their investment was safe, their decisions were smart and the company aligned with their goals of a healthy, forward-thinking, clean lifestyle. After developing and testing several new concepts and key messages, we decided on a new identity system that was smart, strong and bold. Elements included messaging, logo, tagline, signage, take one flyer templates and website build around the new brand. 

The Impact
The work received accolades across the industry and provided Green Key Real Estate with the tools to sell franchises internationally.

The Happy Client
Green Key Real Estate

The Challenge
Launch a new product worldwide. 

What Was Done
My team and I developed a strategy, tactical roll out plan, media plan, one ad, two banner ads, two postcards, trade show graphics, gift items, seminars, email and flash animation. 

The Impact
This campaign increased leads by over 50% in one year. It was so successful, it was repurposed for various direct marketing uses worldwide over the next two years. 

The Happy Client
RSA Security, Inc.

The Experience
"She swept in here and immediately took on some of our toughest projects and got them done and done right."
  - Scott Schnell, Sr. Vice President of Sales, Marketing and Professional Services, RSA Security, Inc. 

The Challenge
Break RSA attendance record. 

What Was Done
My team and I developed a strategy, media plan, one 3D billboard ad, one print ad and two banner ads. We also arranged for the model to attend the event, in "Geek" costume, for added entertainment value. 

The Impact
This campaign helped the RSA conference attract over 10,000 attendees -- a first in the conference's history! 

The Happy Client
RSA Conference

The Experience
"I remember that billboard... You guys did THAT?! Cool! "
  - Bruce Rogers, Cryptic Studios and San Francisco Bay Area Commuter

The Challenge
Generate awareness of VPN vulnerability and how RSA SecurID authentication eliminates the threat.   

What Was Done
My team and I developed a strategy, media plan, ad, direct mail, email, banner ads and newsletter sponsorships.

The Impact
Increased awareness of security vulnerability and increased RSA SecurID authenication sales. 

The Happy Client
RSA Security, Inc.

The Experience
"She swept in here and immediately took on some of our toughest projects and got them done and done right."
  - Scott Schnell, Sr. Vice President of Sales, Marketing and Professional Services, RSA Security, Inc. 

The Challenge
Increase qualified leads in an overcrowded vertical market. 

What Was Done
Developed a strategy, decision marketing/sales flow process, lead generation email and follow up emails. 

The Impact
Increased quality leads by 10x and set up a process to automatically convert leads to sales over time. 

The Happy Client
RSA Security, Inc.

The Experience
"She immediately took on some of our toughest projects and got them done and done right."
  - Scott Schnell, Sr. Vice President of Sales, Marketing and Professional Services, RSA Security, Inc. 

The Challenge
Create what's needed to launch and result in a quick path to revenue.

What Was Done
My team and I assessed what was working in the green living and home improvement marketplace and created a strategy that would speak to new audiences in a compelling way.  Then we developed a new brand identity that offered plenty of room for future growth: a new name that could tell many stories about the services they offered; a strong, new color palette to convey confidence and trust; a new logo - and a personable and engaging character that resonated with the target audience and could act as spokesperson. Then we created a website, trade show signage, postcards, promotion ideas and marketing ideas to help them launch and grow. 

The Impact
Customers "got" their message right away and both demand for their services and media requests went through the roof. 

The Happy Client
HomeZ

The Experience
"THIS IS AWESOME!!!! I am simply breathing with joy! We had 5 media requests today!"
  - Martha Amram Ph.D, CEO & Co-Founder