People are human…and integrated marketing is still the key to successful marketing. Sure, we all know that online marketing has less of an impact on the environment, but you’re only reaching a segment of the population…and stimulating only 1-2 senses. You can increase the positive impact of your message by using direct marketing…. present your offer clearly, while making it engaging, fun and creative. You’ll make a great impression and get an outstanding response.
Helped launch a company by developing a brand that has character, can be trusted, and brings in new clients.June 1st, 2011
Create what’s needed to help them launch, that will result in a quick path to revenue.
What We Did
We assessed what was working in the green living and home improvement marketplace and created a strategy that would speak to new audiences in a compelling way. Then we developed a new brand identity that offered plenty of room for future growth: a new name that could tell many stories about the services they offered; a strong, new color palette to convey confidence and trust; a new logo – and a personable and engaging character that resonated with the target audience and could act as spokesperson. Then we created a website, trade show signage, postcards, promotion ideas and marketing ideas to help them launch and grow.
Customers “got” their message right away. Media requests went through the roof and HomeZ currently has a wait list to receive their services!
The Happy Client
“THIS IS AWESOME!!!! I am simply breathing with joy!”
“We had 5 media requests today!”
“Just wanted to tell you that I have received about 12 e-mails from people saying how much they love the new website.”
Martha Amram Ph.D
CEO and Co-Founder
Launch Green Key Real Estate as a national brand by reinvigorating an existing, local brand with a fresh new look, tag line, website and signage that instills trust and a green message.
What We Did
We set out to create a design for Green Key Real Estate that could to convey strength and trust. Their customers needed to see that their investment was safe, their decisions were smart, and the company aligned with their goals of a healthy, forward thinking, clean, lifestyle. After developing and testing several new concepts and key messages, we decided on a new identity system that was smart, strong and bold. Elements included messaging, logo, tagline, signage, take-one flyer templates, and website build around the new brand.
This work received accolades across the industry and provided Green Key Real Estate with the tools to sell franchises nationally.
The Happy Client
Green Key Real Estate
Develop an identity and website that communicates the value proposition that people can offset their environmental impact as consumers.
What We Did
We did research on consumer purchasing behavior across the United States, using both “green minded” and “not green minded” audiences. We used the results to carefully craft a clear, primary benefit and proof points that were then used as the inspiration for the identity system and front end of their consumer facing website.
The Cooler site was designed to educate about the impact of the things people buy, while also encouraging them to shop online through the site. Their purchases were then made carbon neutral using the highest quality offsets, advised by NRDC, Environmental Defense, National Wildlife Federation and the Gold Standard.
The Happy Client
Developing a website that takes a fresh approach to a complicated subject – while increasing customer engagement and leads.
What We Did
We steered away from the typical data –heavy, technical presentation to an elegant and engaging website that emphasized the compelling story and benefits of Climate Earth’s carbon accounting. We identified activities, offers, and calls to action that would engage and move people through the sales cycle. Then we built a simple, elegant and engaging site for their launch, along with a recyclable roll-up trade show banner and matching bookmark. Now they had the tools to really make an impact in the marketplace!
We made it easier for Climate Earth’s team to engage customers.
The Happy Client
We are getting terrific feedback on the web site. It is professional, powerful and beautiful all at once. Most important to me, the messaging is very clean and so well aligned with the visual images.
President & CEO
You rocked – just in case no one has let you know yet.
Vice President, Client Services
Every Friday, our school send updates home with all the kids. To reinforce the activities in our Cool the Earth program, we’re creating a paragraph to be inserted in each one. Here is the one that went out the week after the Junk the Junk Mail info went out in the weekly bulletin.
An Easy Way to Junk the Junk Mail!
We found another great resource to really help you eliminate the junk mail in one easy step. For $17.95 per year, you can have ProQuo get you off all the lists with just a push of one button. Our family did it over a year ago and the results have been amazing..we still aren’t receiving junk mail! Go to www.ProQuo.com
Additional nominal fee or free (but more time intensive) resources include:
1. Go to www.dmaConsumers.org and get removed for $1
2. Go to www.catalogchoice.org
3. Call ValPak coupons at 800-237-6266
4. Go to www.optoutprescreen.com or call 888-567-8688 to remove your name from credit card offers.
Ahh…less paper to recycle and sort through every week too!
And remember, bring in your “Reduce Junk Mail” coupon and put it in the Cool the Earth box! Every effort helps!
I love it when I see good news! And look at the two prong marketing benefit too….
1. Frustration-Free Packaging
2. Recyclable Packaging
As we’ve found in our research too, convenience often trumpts the eco-message, but they tie together nicely.
I also appreciate the sense of humor they’ve used in using “Frustration-Free.”
Here’s the full article:
Published: Tuesday, November 11, 2008
Amazon.com has launched “Frustration-Free Packaging,” a new initiative designed to make it easier for customers to liberate products from their packages. Amazon is focusing first on two kinds of items: those enclosed in hard plastic cases known as “clamshells” and those secured with plastic-coated wire ties, commonly used in toy packaging.
Frustration-Free Packaging is being launched in the U.S. with 19 bestselling products from leading manufacturers including Fisher-Price, Mattel, Microsoft and electronics manufacturer Transcend. The product is exactly the same – Amazon has just streamlined the packaging. The project will expand across Amazon’s international sites beginning in 2009.
“I think we’ve all experienced the frustration that sometimes occurs when you try to get a new toy or electronics product out of its package,” said Jeff Bezos, founder and CEO of Amazon.com. “It will take many years, but our vision is to offer our entire catalog of products in Frustration-Free Packaging. We’d like to thank Fisher-Price, Mattel, Microsoft and Transcend for working with us in this effort – we truly appreciate it.”
In addition to making packages easier to open, a major goal of the Frustration-Free Packaging initiative is to be more environmentally friendly by using less packaging material.
One of the first products to launch with Frustration-Free Packaging is the Fisher-Price Imaginext Adventures Pirate Ship, which is now delivered in an easy-to-open, recyclable cardboard box. The new packaging eliminates 36 inches of plastic-coated wire ties, 1,576.5 square inches of printed corrugated package inserts and 36.1 square inches of printed folding carton materials. Also eliminated are 175.25 square inches of PVC blisters, 3.5 square inches of ABS molded styrene and two molded plastic fasteners.
Small items, such as memory cards, are also good candidates for Frustration-Free Packaging. Typically encased in oversized plastic clamshells to deter shoplifting, memory cards are then placed inside larger cardboard boxes for shipment to customers. Working with Transcend, Amazon has eliminated the hard-to-open clamshell and the need for an additional box. Instead, the cards will now ship inside recyclable cardboard envelopes which use less material. Amazon is working to shrink the envelope size even further.
Customers can order select items from Fisher-Price, Mattel, Microsoft and Transcend in the new Frustration-Free Packaging for immediate delivery. The current collection of Frustration-Free products can be seen by going to www.amazon.com/packaging.
We don’t need harsh chemicals to create beautiful and effective marketing pieces. Ask your printer about soy and vegetable based inks. They’re beautiful and competitively priced.
Whether you’re purchasing paper, printing or give-aways, take a close look at where the product is made. Often, you’ll find that you can source the same item locally, for the same price – or within 10%. Saving the Earth from needless transportation emissions is a huge help.
There are fantastic resources now available for paper. Choices range from 100% post-consumer paper to kenaf, hemp and “elephant pooh.” Here are some of our favorites:
- New Leaf Paper
Excellent quality for professional grade papers.
- Gray’s Harbor Paper
They offer recycled Xerographic, Laser Copy and Offset papers with 40% and 100% Post Consumer Waste. Gray’s Harbor will also be testing the sale of 100% post consumer paper at Costco.
- Mr. Ellie Pooh
This elephant dung paper is beautiful – really! Perfect for invitations for your best customers. This paper is the result of an elephant conservation program in Sri Lanka. This wonderful program protects the elephants while providing jobs for the people of Sri Lanka.
- Kenaf, from Vision Paper
Kenaf is a quick growing, CO2 absorbing plant. The finished paper feels soft, like flannel.
- Hemp papers
Yes, you’ll be seeing more of this coming our way. It’s another quick growing plant that can be grown pesticide free. As a bit of trivia, the Declaration of Independence was written on hemp.